Wella Professionals Color Fresh Create - Ultra Purple

Created for artistic freedom and vibrant expression, Wella Professionals Colour Fresh Create is a semi-permanent hair colour line that allows endless customisation from vivid shades to soft pastels. Free from ammonia, fragrance, and peroxide, this gentle formula is ideal for full-head colour, toning, creative intermixing, and transitional pastel looks. With a 20-minute development time and easy application, it offers convenience and precision for both at-home users and professionals. Carefully selected pure tone dyes ensure a true-to-tone fading effect that evolves beautifully with each wash. Depending on hair condition and shade, colour lasts up to 20 washes, fading evenly for a low-maintenance transition. Perfect for those who love to experiment without long-term commitment, Colour Fresh Create delivers rich, expressive results with every application.